Over the years our clients have included some large retail brands and smaller brands but they all have one thing in common. Following our work, their digital strategy has become more robust and their online sales have outpaced the industry average. Digital transformation is our speciality and validating existing roadmaps or even developing the strategy from the ground up.


Neil Sansom, our founder continues to support the IMRG as an Advisory Board Member speaking at many events as a keynote or Panel Member

WH Smith

E-sation provided strategic direction options and a proposition roadmap for the next 3 years with sales projections based on customer data. Operational support and expertise to the existing Ecommerce Director and MD of High Street Stores. Review and recommendation of a new organisational structure to grow the business post pandemic identifying key areas of opportunity and growth for the business. A complete review of the digital operation with quick wins and benefits based on the existing salesforce architecture. E-sation provided customer database support reviewing the current email service provider and customer reviews system. A proposed technology roadmap going forward with key milestones and benefits by both UX changes and enhanced technologies with insight to deliver these changes in an agile way.

Wyse London

Supported Wyse London's international strategy with the implementation of Globale technology solution across all its international markets. Supported the commercial decisions, integration into the Shopify + Commerce platform and operational processes. 

The Fold London

Supported The Fold London's international strategy with the implementation of Globale technology solution across all its international markets. Supported the commercial decisions, integration into the Woo Commerce platform and operational processes. 

DB Shoes

Evaluated new platform options and technology stack that could be integrated with a traditional mail order platform with new sites in the B2C and B2B segments with different price files and stock availability. Produced a final options report and mentored the existing owners in their platform selection.

Yours Clothing

E-sation provided strategy direction to the fast growing women' s plus size fashion retailer in the omnichannel and internet space. Yours Clothing operate 14 international websites, 150 Uk stores and a growing store presence in Germany and Ireland. E-sation has delivered substantial ecommerce growth and the business now  delivers over 60% of it sales from ecommerce. E-sation have recruited a new Data & Analytics team, new design team, redesigned the structure of customer services and delivered a digital roadmap which is being implemented by E-sation's consultants.

Developed the digital strategy for this sweet subscription business transforming the customer proposition into a profitable, scaleable business and delivered operational and marketing strategies for the investors

Apptus Technologies, Sweden

Member of the Advisory Board providing strategy consultancy for this  searchandising technology leader that supplies search and merchandising solutions for Ikea and H&M worldwide.

Baird Group

Working directly for the Baird Group, the menswear brand developed the digital transformation strategy and roadmap. Put short term 'wins' in place to to cover interim consultancy costs and recruited a new Head of Ecommerce and supporting team.  E-sation continue to support the Board in an ongoing capacity providing mentoring support and strategic direction.

Moss Bros Plc

Transformed Internet sales from below 1% of retail sales to 10% of sales within 3 years and launched an integrated omni-channel platform for the Moss Hire business. Delivered re-platforming, integrated cross channel marketing and a seamless customer experience

Otto Uk

Launched online brand aimed at 30+ female market. Online brand with migration from traditional direct telesales brands. Major above the line campaign to support launch with  £10m sales within 3 months


Online sales driven from 32% to 95% of total sales in 3 years.  Sales driven to £110m and EBITDA of £17m at it's peak.

Our clients are very happy to provide references on the work delivered by E-sation.